Optimizing Website Architecture For Search
Learn How to Create a Search Engine Friendly Website
- Below is a free sample of free internet marketing videos focused on aligning the art and science of information architecture with search. I have a more extensive collection on my YouTube profile, which you can subscribe to in order to get notified when I create new videos.
- Want me to create a video about a specific topic? Leave comments / suggest your ideas.
Choosing a Domain Name
This 2 minute and 58 second video discusses how domain names play a role in your search engine optimization strategy, including...
- how domain names influence anchor text
- how domain names influence perceived relevancy, authority, and credibility
- strategies to ensure you have one of the best names for your project strategy and given budget
- and more...
related information
- The Domain Name Market - a subscriber only training module with about 20 pages of cutting edge domain name related marketing tips, tricks, and strategies
Internal Architecture
This 9 minute and 39 second video discusses how to optimize your site structure, including...
- how to drive conversions by placing active calls to action inside the body content
- how to link internally for optimal distribution of PageRank and link authority
- how to avoid wasting link equity on low information pages, duplicate content, and other obvious traps
- and more...
related information
- Site Architecture & Internal Linking - a subscriber only article offering a video and excel spreadsheet teaching you how to align keywords and keyword modifiers with your site structure
- Internal Link Architecture Made Easy - free guide to conversion oriented and SEO friendly website navigation
Google Date Based Filters
This 4 minute and 5 second video explains how to take advantage of Google's advanced search filters to search by date to find...
- how your site is getting indexed
- which websites are mentioning your website
- why they are mentioning your website
- how ideas are spreading
- and more...
Why You Should Start a Blog Today
This 7 minute and 31 second video explains...
- why blogs are so powerful
- how blogs provide market feedback to your business
- how you can use blogs to market your website
- and more...
related resources
- The Blogger's Guide to SEO - why blogs are so influential and how to optimize your blog
How Ads Can Kill Websites
This 6 minute and 5 second video explains how many webmasters sell themselves short by plastering ads all over their websites, rendering their websites both unremarkable and unusable.
related resources
- Website monetization - tips on how to make money from your website without polluting it beyond repair.
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